Setting minimum order amounts helps maintain profitability and manage shipping costs. Learn how to configure it.
Why Set Minimum Order Amount
- Ensure order profitability
- Offset shipping costs
- Encourage larger purchases
- Reduce operating costs
- Improve average order value
Configuring Global Minimum Order
- Go to Stores > Configuration > Sales > Sales
- Find "Minimum Order Amount"
- Enable minimum order feature
- Set minimum amount
- Add custom error message (optional)
- Save configuration
Store View Specific Settings
Set different minimums for:
- Different store views
- Different customer groups
- Different regions
- Seasonal variations
Customer Group Minimums
Use cart rules for specific groups:
- Go to Marketing > Promotions > Cart Price Rules
- Create new rule
- Apply to specific customer group
- Set conditions (minimum subtotal)
- Add restrictions/penalties if not met
Minimum Order Types
- By Subtotal: Before taxes/shipping
- By Grand Total: Including all fees
- By Quantity: Minimum number of items
Implementation Examples
Wholesale Store
- Retail customers: $50 minimum
- Wholesale customers: $500 minimum
Subscription Service
- New customers: $35 minimum
- Loyalty customers: $20 minimum
User Interface Changes
When minimum is set:
- "Place Order" button disabled until met
- Warning message displayed
- Shows amount needed to proceed
- Updates in real-time
Checkout Handling
- Customer adds items to cart
- If below minimum, checkout is blocked
- Clear message shows requirement
- Customer must add more items
- Button enables when minimum reached
Best Practices
- Set reasonable minimums
- Clearly communicate requirement
- Show progress during shopping
- Consider your customer base
- Test checkout flow
- Monitor conversion impact
- Adjust based on sales data
Impact on Conversions
Consider:
- May reduce impulse purchases
- Can increase average order value
- May discourage small buyers
- Test different amounts
- Monitor conversion rates